Alpine Rockfest

Campaign for an international ski event

New website and digital strategy for an all-star ski event combining sports and entertainment.

Alpine Rockfest

Challenge

Create a new website for Alpine Rockfest and a communication strategy to promote the Alpine Rockfest event. Show AlpineRockfest as an event that stands out of from the typical alpine race events.

The solution

We started with a new singlepage event website showcasing starting athlete all-stars. We came up with a main communication theme "choose your Alpine Rockfest mascot". The key element was an interactive microsite introducing the mascots with the ability to help your favorite by playing fun video excercises. Microsite and event were promoted using a smart Facebook PPC campaign targeting audiences in specific regions that are interested in alpine skiing. We additionally used social media and offline media using print ads and posters.

Team

  • Robin Pultera

    Project lead
  • Štěpán Kleník

    Digital strategy
  • Magda Rejhonová

    Social Media
  • Tomáš Fišera

    Art director
  • Martin Vlach

    Tech lead
  • Jan Kleník & Sklenik

    Audio

In numbers

  • 45 000 000 impressions

    on Facebook
  • 490 436 exercises

    on microsite
www.alpinerockfest.com