Kofola Midnight Wish

Flash microsite for Kofola

An interactive Kofola jukebox that allows you to create a custom version of a famous Czech Christmas hit song by Václav Neckář and share it with friends to wish a great Christmas

Kofola

The challenge

Create an interactive Christmas concept for Kofola Czech and Slovak on the theme of a hit song by Václav Neckář. Wish a merry Christmas and promote a new Kofola flavour. Create an online promotion strategy.

The solution

We came up with an interactive Christmas jukebox that allow people to create a custom version of the "Půlnoční" song and wish their family and friends a merry Christmas. The Jukebox uses icons to represent custom verses of the song, each also containing a hidden animation for the recipient during playback. You can also choose a custom vinyl etiquette for the recipient to share on Facebook or by e-mail. Jukebox is 3D-modelled, all audio recorded especially for the purpose of the jukebox by not only professional singers, but also participating creative people and agency employees. We also managed the PPC campaign to promote the microsite.

Team

  • Robin Pultera

    Project lead
  • Jan Patawa

    Art director
  • Jan Brukner

    3D
  • Ondřej Pultera

    Tech lead
  • Jan Kleník

    Audio

In numbers

  • 400 000 song playbacks

  • 70 000 e-mail shares

  • over 6 minutes on page

    time spent
www.pulnocniprani.cz